Sr-Manager-Communications

Job Description

Job Title:Sr. Manager – Communications

Department:Program Implementation

Location : New Delhi

Grade: E

Reporting to: Chief of Partyundefined

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Level of Contact with Children: 3 (None or rare contact with children) The position holder shall be responsible to adhere & work within the ambit of Plan India’s Safeguarding Policy, Gender Equality Policies and Code of Conduct
ABOUT PLAN INDIA

Plan International (India Chapter), also referred to as Plan India, is an Indian registered not-for-profit organisation that is constantly striving to advance welfare and development for children and equality for all girls and women in India. Through its grassroots social development work, Plan India seeks to create lasting impact in the lives of poor and vulnerable children, their families and communities, by gender transformative child-centered community development. Since 1996, Plan India has improved the lives of millions of children and young people by enabling them to access and benefit from the safety nets and schemes of the government for child protection, quality education and healthcare services, healthy environment, livelihood opportunities and participation in community development. To know more about Plan India, visit www.planindia.org

SUMMARY OF THE OVERALL JOB

The position is responsible for synergising, coordinating and executing communication and branding activities towards enhancing the recognition and reinforcing the image of the projects. The position is also responsible for overseeing the development of communication content for websites, social media, digital campaigns, donor communication, annual reports, newsletters, advocacy materials, etc. and ensuring that all the communication, internal or external, adheres to brand guidelines.

KEY FUNCTIONS / RESPONSIBILITIES

BRAND & COMMUNICATION STRATEGY & BUDGET

To develop and implement internal and external communication, annual strategies to support programme visibility, advocacy, campaign & fundraising initiatives
To ensure that project’s communication strategy gets buy in from all stakeholders and is implemented uniformly across all areas of operation
To conduct environmental analysis, define communication priorities, and manage budgets for communication initiatives
To monitor and report on expenditure, ensuring optimal returns on investments.

BRAND MANAGEMENT AND SCOPING

To possess thorough knowledge of and Plan’s and donor’s Brand Guidelines and remain abreast with any changes/ updates to these
To serve as the brand custodian for the projects to ensure standardization of designs, formats, audio-visuals, templates themes, communication and publicity material, etc. and lead the improvement of the same
To ensure the development of and adherence to processes to monitor compliance of branding norms across operations and ensure that deviations are highlighted and managed
To develop and maintain multimedia assets including photo and video documentation to enhance storytelling and programme impact
To organise brand trainings with PMU’s state offices, partners and other stakeholders in branding and communication formats
To ensure positive and sustainable media and social media coverage through human interest stories reflecting programme achievement
To understand and be an advocate, internally and externally, for the values of projects

COMMUNICATION MANAGEMENT & CONTENT DEVELOPMENT ENSURING SAFEGUARDING POLICIES

To lead the conceptualization and creation of content for digital, print, and audio-visual materials for all Projects

To guide creation of donor communication materials, including reports, newsletters, and case studies

To ensure editorial support for high-quality publications, annual reports, and policy papers

To guide the planning and execution of Above The Line (ATL) and Below The Line (BTL) campaigns

To manage the approval process for communication materials, ensuring adherence to branding and copyright guidelines

To oversee the management of projects’ Resource Centre (RC) and ensure that all information related requirements of both internal and external stakeholders are fulfilled in a timely manner

To support and supervise the production of advocacy videos, motion graphics, and design coordination with external agencies

To maintain donor and Plan India’s Communications Policy, ensuring regular updates and adherence by project staff

SOCIAL MEDIA & DIGITAL COMMUNICATION

To ensure that the website/ social media is used effectively as an organizational tool and supports the communication needs for all the departments

To ensure timely updates on social media platforms, to enhance engagement and visibility

To develop and execute a social media strategy, aligned with global messaging, terminology, and branding standards

To plan and manage social media content calendar featuring issue-focused and campaign- driven content for projects

To monitor and analyse social media performance metrics and suggest improvements

To ensure that all digital marketing activities always comply with applicable laws, including compliance with data protection legislation and CP policy

To follow-up on new pages and suggest methods to reach the target audience in other ways

MEDIA & ADVOCACY ENGAGEMENT

To draft, edit and publish press-releases, op-eds, news articles and advocacy messages across media platforms (print, online, radio and television)
To establish and maintain relationships with journalists, media houses, and external agencies to increase media coverage

COORDINATION & NETWORKING

To ensure effective coordination with Programme Implementation and Programme Strategy & Policy, and other functions as required for exchange of information and work needs
To coordinate with the State Programme Teams for obtaining communication content and photograph needs as required
To ensure the capacity building of all Project staff in communication and campaigning work and of the fundraising team in the areas of communication with the donors

TEAM MANAGEMENT

To develop, mentor and support team members in producing quality communication material
To resolve team members’ issues and grievances, and take timely actions
To conduct performance appraisal of the team members

EDUCATION AND EXPERIENCE

Mass Communication with strong editorial skills
10 – 12 years of relevant experience
Thematic understanding of gender will be an advantage
Proven experience in content development, storytelling and managing multimedia assets
An excellent command of both written and spoken English. Fluency in Hindi will be an

advantage. Additional knowledge of other Indian languages will be considered an asset.

A flair for technology and demonstrated proficiency with online media
Proven excellent analytical, problem solving and strategic planning skills
Strong interpersonal and leadership skills, with high levels of cultural and gender sensitivity
Ability to meet deadlines and fulfil urgent requests when needed
Strong character traits including self-motivation, emotional adaptability, honesty and willingness to travel are essential

Travel : 25%

Compensation and Employment:

Plan is an equal opportunity employer and qualified women candidates are encouraged to apply. Our policies and procedures reflect our commitment to child rights and child protection.

How to Apply?

Please send us your updated resume along with suitability note in one file (Word Format only) for the position of “Senior Manager – Communication” at planindiacareers@planindia.org . Kindly mention “Senior Manager – Communication” in the subject line. Last date for sending applications is 31 st March 2025