Sr-Manager-Communications

Job Description

Job title: Sr. Manager – Communications

Department: Program Implementation

Reporting to: Chief of Party – RB Projects

Location : New Delhi

Grade : E

Level of Contact with Children: 3 (None or rare contact with children) The position holder shall be responsible to adhere & work within the ambit of Plan India’s Safeguarding Policy, Gender Equality Policies and Code of Conduct

ABOUT PLAN INDIA

Plan International (India Chapter), also referred to as Plan India, is an Indian registered not-for-profit organisation that is constantly striving to advance welfare and development for children and equality for all girls and women in India. Through its grassroots social development work, Plan India seeks to create lasting impact in the lives of poor and vulnerable children, their families and communities, by gender transformative child-centered community development.

Since 1996, Plan India has improved the lives of millions of children and young people by enabling them to access and benefit from the safety nets and schemes of the government for child protection, quality education and healthcare services, healthy environment, livelihood opportunities and participation in community development. To know more about Plan India, visit www.planindia.org

SUMMARY OF THE OVERALL JOB

The position is responsible for synergising, coordinating and focusing all communication and branding activities towards enhancing the recognition and reinforcing the image of the Plan India brand in line with Plan’s vision, mission and values. The position is also responsible for overseeing the development of the communication content for websites, social media, digital campaigns, donor communication, annual reports, newsletters, etc. and ensuring that all the communication, internal or external, adheres to Plan Communication guidelines.

KEY FUNCTIONS / RESPONSIBILITIES

BRAND & COMMUNICATION STRATEGY & BUDGET

To conceptualise and design internal and external communication annual strategies for Plan India to support programme visibility, advocacy, campaign & fundraising initiatives and in line with products and campaigns
To ensure that Plan India’s communication strategy gets buy in from all stakeholders and is implemented uniformly across all areas of operation
To undertake organisational and environmental analysis, and prepare the budgets, plans and priorities for the vertical
To manage the communications budget and ensure that controls are in place to monitor and report on expenditure and on returns on investments

BRAND MANAGEMENT

To possess thorough knowledge of Plan’s Brand Guidelines and Global Identity (GI) and remain abreast with any changes/ updates to these
To serve as the brand custodian for Plan India to ensure standardization of designs, formats, audio-visuals, templates themes, communication and publicity material, etc. and lead the improvement of the same
To ensure the development of and adherence to processes to monitor compliance of branding norms across operations and ensure that deviations are highlighted and managed
To organise brand trainings with Plan India’s state offices, partners and other stakeholders as necessary
To ensure positive and sustainable coverage through human interest stories reflecting Plan’s programmes
To understand and be an advocate, internally and externally, for the values of Plan India

COMMUNICATION MANAGEMENT

To lead the conceptualization and creation of communication and digital products for the RB Projects
To guide creation of donor communication material and collaterals
To coordinate with Donor for new products and new communication guidelines
To guide the creation of and review the content for Publications, Annual Reports, Newsletters, Brochures/Leaflets/Collaterals and Images/Photo Essays, and ensure their compliance with the communication guidelines
To guide the planning and execution of Above The Line (ATL) and Below The Line (BTL) campaigns
To ensure clear and timely flow of communication both internally and externally including all NO enquires and website related content
To ensure Plan’s Brand Guidelines are followed and Global Identity (GI) is maintained in all forms of communication
To oversee the management of Plan India’s Resource Centre (RC) and ensure that all information related requirements of both internal and external stakeholders are fulfilled in a timely manner
To develop content for donor and marketing related sections of the Annual Report
To develop and submit reports on donor communication activities to the ARO as required
To maintain Plan India’s Communications Policy, ensuring regular updates and adherence by Plan India staff

WEBSITE MANAGEMENT/DIGITAL MEDIA MANAGEMENT

- To ensure that the website is used effectively as an organizational tool and supports the communication needs for all the departments
- To ensure timely updates on Plan India’s website and other social media platforms
- To guide digital media activities & campaigns
- To guide the development of a social media editorial calendar to be followed for managing Plan India’s social media channels
- To guide the process of content development and communication through the Plan India’s website and ensure that all web-based content is in line with the organisation’s branding and communication strategy
- To ensure that all digital marketing activities comply with applicable laws at all times, including compliance with data protection legislation and CP policy
- To recommend suggestions to increase the overall traffic volume on Plan India’s pages and improve overall social media presence of Plan India
- To follow-up on new pages and suggest methods to reach the target audience in other ways
- To coordinate with other companies’ marketing teams for branding Plan’s content on social media – needs checks, meetings, etc.

COORDINATION & NETWORKING

- - To ensure timely reporting of information for the functional and financial MIS
  - To ensure effective coordination with Programme Implementation and Resource Mobilisation and other functions as required for exchange of information and work needs
  - To coordinate with the State Programme Teams for obtaining communication content and photograph needs as required
  - To ensure the capacity building of RB Projects staff in communication and campaigning work and of the fundraising team in the areas of communication with the donors.
  - To participate in various seminars, workshops, lobbying platforms and other related events to represent Plan India
  - To increase the visibility of RB Projects and provide necessary support to position it as a leading organisation working for child rights

TEAM MANAGEMENT

- - To develop, mentor and support team members in producing quality communication material
  - To resolve team members’ issues and grievances, and take timely actions
  - To conduct performance appraisal of the team members

TEAM MANAGEMENT

- - Mass Communication with strong editorial skills
  - 10 – 12 years of relevant experience
  - Thematic understanding of gender will be an advantage
  - Strong background in documenting and communicating community stories
  - An excellent command of both written and spoken English. Fluency in Hindi will be an advantage. Additional knowledge of other Indian languages will be considered an asset.
  - A flair for technology and demonstrated proficiency with online media
  - Proven excellent analytical, problem solving and strategic planning skills
  - Strong interpersonal and leadership skills, with high levels of cultural and gender sensitivity
  - Ability to meet deadlines and fulfil urgent requests when needed
  - Strong character traits including self-motivation, emotional adaptability, honesty and willingness to travel are essential

Travel : 25%

Compensation and Employment:

Plan is an equal opportunity employer and qualified women candidates are encouraged to apply. Our policies and procedures reflect our commitment to child rights and child protection.

How to Apply?

Please send us your updated resume along with suitability note in one file (Word Format only) for the position of “Senior Manager – Communication” at planindiacareers@planindia.org .

Kindly mention ““Senior Manager – Communication- RB” in the subject line. Last date for sending applications is 23 rd March 2025

Please mention your current compensation details in resume. Only shortlisted candidates will be contacted.