As COVID-19 continues to impact lives, Plan India, a not for profit organisation for girls and young women announced exclusive collaboration with Radio City, renowned FM radio station, to raise funds for a humanitarian response across six cities. This initiative with Radio City is an extension of the existing appeal for donations by Plan India under the #HelpIndiaHeal campaign for the most adversely affected population. The 15 day campaign from June 15 – 30, 2020, will see Radio City disseminate public appeal messaging, urging its listeners to make contributions towards the Plan India led campaign.