Because I am
a Girl

Because I am a Girl (BIAAG) is a global movement dedicated not just to girls' education, but to transforming power relations so that girls everywhere can fulfil their potential to learn, lead, decide and thrive. Because I am a Girl is the vehicle through which we will inspire people everywhere to be part of the girls' rights movement.

Our Approach

Freida Pinto VisitPlan India's approach to the BIAAG campaign in India focuses on four key components:

  • Investing in an annual research since 2009 on the State of Girls in India
  • Building a movement for meaningful change through lasting partnerships with corporations, media, funders, youth and public
  • Providing programme and policy recommendations to Government organisations to ensure girls get the education, skills and support they need
  • Delivering transformative programmes by upscaling existing programmes like Safer Cities, Digital Learning Centres and more

Ten Million Reasons

Girls have the power to change the world. Plan India strives to advance children's rights and equality for girls, thus creating lasting impact in the lives of the vulnerable and excluded children and their communities. We will undertake long term sponsorship based programming and work with two million children, and within these, aim to impact one million girls and young women. Plan India will also impact ten million girls and young women through influencing government policy and practice.

Towards these targets, as outlined in Plan's global strategy, we will work to ensure girls can:

- Learn: Girls are educated and are equipped with skills for work and life

- Lead: Girls take action on issues that matter to them

- Decide: Girls have control over their lives and bodies

- Thrive: Girls grow up cared for and free from violence and fear