Because I am
a Girl

Because I am a Girl (BIAAG) is a global movement dedicated not just to girls' education, but to transforming power relations so that girls everywhere can fulfil their potential to learn, lead, decide and thrive. Because I am a Girl is the vehicle through which we will inspire people everywhere to be part of the girls' rights movement.

As part of the BIAAG campaign in India, Plan India is deeply committed to ensuring girls enrol and complete a quality primary and secondary education in a safe and supportive community environment.

Our Approach

Freida Pinto VisitPlan India's approach to the BIAAG campaign in India focuses on four key components:

  • Investing in an annual research since 2009 on the State of Girls in India
  • Building a movement for meaningful change through lasting partnerships with corporations, media, funders, youth and public
  • Providing programme and policy recommendations to Government organisations to ensure girls get the education, skills and support they need
  • Delivering transformative programmes by upscaling existing programmes like Safer Cities, Digital Learning Centres and more

One Hundred Million Reasons

Girls have the power to change the world. As a leader in the global movement for girls' rights, our ambition is:

"Together, we take action so that 100 million girls learn, lead, decide and thrive."

We will add our voice, the voice of all the children we work with and the voices of millions of supporters to the movement for girls' rights.

Our own BIAAG movement will amplify the call for equality. And we will show leadership and take action ourselves. We have set ambitious targets to significantly improve access to quality education and skills for work, help children take action on issues that matter to them, give girls control over their lives and bodies, protect children from harm and ensure they grow up well cared for.

We will focus our work in the areas of Learn, Lead, Decide and Thrive.