25 May 2021

25th May 2021, New Delhi – Lakhs of frontline COVID workers – nurses, ward boys, lab technicians, ambulance drivers, and sanitation workers are at the forefront of the battle against the 2nd wave of the COVID-19 pandemic. While serving their duties and given the demands of their job their health and well-being is often impacted due to lack of adequate and quality nutrition. To support our frontline COVID warriors, two National-level not for profit organisations – Plan India and Yuva Unstoppable – have joined hands to launch the #BacktheFrontliners initiative. The ambition is to support 5,00,000 frontline COVID warriors and their family members across India.

#BacktheFrontliners initiative is proposed to be implemented nationally, in all the districts of our country. Plan India has committed itself to collaborate with Yuva Unstoppable in 30 districts across 9 States and ensure 1,00,000 frontline COVID workers and their families are supported with the Corona Warrior Kits. Each Corona Warrior Kit comprises of nutritious and immunity booster food items and pack of face masks, which will be provided to all the COVID warriors in collaboration with the respective District Administration.

Shri Amitabh Shah, Founder and Chief Inspiration Officer of Yuva Unstoppable said, “Our nurses, ambulance drivers, paramedical staff, ward boys and other frontline warriors have been fighting selflessly and relentlessly to save lives. Anytime a pandemic burns India, only this over worked & under- appreciated frontline warriors put out the fire. They are risking their lives day in and out so all of us and our loved ones can heal. This initiative is to simply express gratitude and say “Thank You” to all frontline warriors. We are truly appreciative of Raj Nooyi, CEO Plan International and Plan India’s entire team for partnering with us to empower India’s frontline warriors.”

Shri Mohammed Asif, Executive Director, Plan India said, “Plan India is working closely with Government, corporates and NGOs to respond to the COVID-19 pandemic. During the 1st wave of COVID-19, we supported more than 5,00,000 poor and vulnerable people with nutrition baskets and hygiene kits, promoted mass awareness on COVID appropriate behaviour and PPE kits, face masks and sanitizers for lakhs of healthcare workers. Our partnership with Yuva Unstoppable will enable us support 1 lakh frontline COVID warriors and their family members. I am thankful to the Yuva Unstoppable leadership for inviting Plan India to join hands on the #BacktheFrontliners initiative; and I believe that this is the beginning to a long lasting partnership between the two organisations for humanitarian and development outcomes.”