19 August 2020
  • BSI NIP saved 6,500 children between 0-5 years across districts of Amravati and Nandurbar in Maharashtra from malnutrition

  • An independent evaluation by sustainable Square found every INR 1 invested in the BSI Nutrition India Programme delivers INR 36.90 of social value

  • The ongoing programme additionally aims to engage with 1,77,000 mothers and children with the goal to eradicate malnourishment in Amravati & Nandurbar in the next four years

India, 19 August 2020: After the first successful year of Dettol BSI – Nutrition India Programme, the community witnessed a 7.4% reduction in the proportion of severely acute malnourished children across the districts of Amravati & Nandurbar in Maharashtra. Within the first 10 months, the programme was able to save the lives of 6,500 children between the years of 1-5 with the help of 41 community nutrition workers. An independent evaluation by sustainable Square also found that every INR 1 invested in the BSI Nutrition India Programme delivers a social value of INR 36.90.

The five-year programme was developed to support in the first 1,000 days of a child’s life, utilising digital and artificial intelligence-based innovative modules, to strengthen the health, hygiene and nutrition status of pregnant women and children in Maharashtra’s Amravati and Nandurbar.

Commenting on the partnership initiative, Gaurav Jain, Senior Vice President, South Asia, Reckitt Benckiser Health, “Proper nutrition and sanitation are the catalyst to social change and one of the most critical aspect to empower young children and mothers. Given the alarming number of malnourishment cases witnessed in states like Maharashtra, districts of Amravati and Nandurbar became the starting ground for the Nutrition India Programme in partnership with Plan India. The five-year programme is aimed at strengthening the health, hygiene, and nutrition status of pregnant women and children across impacted communities.”

Acknowledging this support Mohammed Asif, Executive Director, Plan India, said, “Nutrition India program has shown the light on the imperative of collaborative actions by governments, corporates and civil society to successfully tackle the challenge of malnutrition and undernourishment in rural communities. The learnings and outcomes from this program should be widely disseminated so that other development actors are able to replicate. Also this initiative by Reckitt Benckiser and its partners is contributing to the larger national efforts to mitigate the public health challenge posed by the COVID-19 pandemic.”

 “We are thankful to RB for the partnership and for ensuring timely access to life-saving and preventive measures to ramp up nutrition and public health outcomes in underserved communities.” He added.

In the past one year, Nutrition India Programme has worked with local communities and developed a workforce of travelling nutrition champions who are known as ‘Community Nutrition Workers (CNWs)’. These workers are given rigorous training by public health experts, pediatricians, gynecologists, and community development specialists, and are educated about the golden rules of good nutrition.

The ongoing programme is focusing on maternal and child health. Everything related to it is being taught to these community nutrition workers, such as–what precautions are to be taken by expecting mothers, what should be their diet, lessons on breastfeeding, the importance of breastfeeding within the initial hour of birth, exclusive breastfeeding for the newborn, and the diet which should be given to a child so that he/she is saved from the ill effects of malnutrition.

  • 71% increase in proportion of child with timely initiation of complementary feeding

  • 7.4% reduction in proportion of severely acute malnourished children

  • 7% increase in proportion of pregnant women with Complete Ante Natal Care Coverage

  • 23% reduction in pregnant women with anemia

  • 59% increase in institutional birth at a public facility

  • 56% reduction in proportion of low birth weight babies

  • 37% increase in proportion of children with breastfeeding initiated within 1 hour of birth

  • 11.6% increase in proportion of lactating women whose diet diversity is ensured

Over the next four years, the programme aims to reach 1,77,000 mothers of undernourished children across 1,000 villages with a target of 40% reduction in the number of children under five who are stunted, and to reduce and maintain childhood wasting to less than 5%.

Plan India’s on-ground expertise is helping reach communities properly through a systematized process. The partner organization is also supporting by providing nutrition workers with simple interactive tools that deliver clear and effective messaging around nutrition and hygiene to create behavioral changes in the society. For more information on Plan India, login to www.planindia.org

Notes to the editor

Social Return on Investment measures the value of the benefits relative to the costs of achieving those benefits. It is a ratio of the net present value of benefits to the net present value of the investment. The total public health impact could be measured for a population of 5 lakhs

About RB:

RB* is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.

RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million RB products a day are bought by consumers globally.

RB’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide. For more information visit https://www.rb.com/

*RB is the trading name of Reckitt Benckiser group of companies