ngo working for gender equality

meri beti meri shakti campaign - plan indiaGirls in India and across the world face a wall of resistance in their struggle for gender equality. Though there have been advancements in access to girls’ rights and government initiatives like Beti Bachao Beti Padhao have been successful in prioritising the needs for girls, bringing them to the centre of development requires an effort from all folds of society. The key to equality is to challenge the widespread perception that girls are not as valuable as boys, particularly in households where their role and participation in decision making is limited.

Meri Beti Meri Shakti

Plan India aimed to highlight the significance and importance of daughter’s in our homes, society and country through Meri Beti Meri Shakti.

By partnering with eminent personalities from various fields and documenting their stories and experiences with their daughters, the campaign took the form of an inspirational book which strived to positively reflect the value and contributions of girls in all aspects of life. Contributors included Amitabh Bachchan, Anil Kapoor, Kapil Dev, Saina Nehwal, to name a few.

Taking the campaign further, Plan India aims to enhance the livelihood, employability, skill development, entrepreneurship and community driven development of all girls and their families in our communities across India.

Through this campaign, Plan India will create a platform to amplify girls’ voices to key influencers, decision makers, media and the public so that girls are able to claim their rights and lead their own movement to realise the Sustainable Development Goals most critical to them.

Key Outcomes

Working towards girls’ rights, social change and the Sustainable Development Goals, Plan India will provide opportunities and spaces for girls to learn, lead, decide and thrive.

Through campaigns such as Meri Beti Meri Shakti campaign, we will reach out to 10 million girls across India by 2020. In doing so, we will also bring about a change in the behaviour and perception of the general public towards girls.

The campaign will foster and encourage gender transformation through active and engaged collaboration between Plan India, the government and various stakeholders.