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A historic milestone for girl's rights was reached when the UN General Assembly formally declared October 11 as the International Day of the Girl Child.
Plan globally helped lead the call for this commemorative day as part of the 'Because I Am A Girl' campaign, a global movement to end gender inequality and promote girl's rights. Plan India celebrated the launch of the 'Because I Am A Girl' campaign with a series of events - from the launch of the 'State of the Girl Child in India' in a press conference in Delhi, rock concert to raise awareness on the issues of girls, exhibition of paintings on Amitabh Bachchan's birthday to illuminating monuments in pink across India to commemorate the International Day of the Girl Child. Plan India also organised a rock concert, press conference and ran online campaign ahead of the October 11, 2012.
Indian film industry's biggest superstar, Mr. Amitabh Bachchan celebrated his birthday on October 11 with a special Art Show for 'Because I Am A Girl' campaign. Select Plan India Country Management Team and Board Members attended the art auction. Part of the proceeds from the sale of the paintings were donated to Plan India to utilise as funds for quality education for girls.
Select press briefing announced the top line findings of the 'State of the Girl Child in India' report and monuments illumination on 9th October.
Plan India released the BIAAG Report 2012 Top Line Findings at a press briefing with patrons Anil Kapoor and Surina Narula and Chair of Plan India Govind Nihalani in Delhi.
To sensitise the masses towards the ever growing cause of girls and commemorate the day, Plan India lit up key monuments in Delhi (Qutub Minar, Humayun's Tomb, Old Fort or Purana Quila) and Hyderabad (Char Minar) in pink. Through the illumination, Plan sent a nationwide message that all of us need to join hands together to support the cause and the campaign.
Plan India organised a 'Because I Am A Girl Rock Concert' at Chitrakoot ground, Andheri in Mumbai on October 10, 2012. The concert was aimed at drawing the attention of masses towards the cause of girls as part of the first ever 'International Day of the Girl Child' celebrations. The concert helped raise awareness and advocated for improving the lives of girls through education, protection, skill building and empowerment.